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Influencer criticized as major magazine features her ‘mediocre’ New York apartment

Influencer criticized as major magazine features her ‘mediocre’ New York apartment

Fashion influencer Molly Blutstein is facing harsh criticism on social media after an interior design magazine featured her apartment in a story. Many call the influencer’s apartment choices “mediocre.”

Molly Blutstein
Fashion influencer Molly Blutstein faced criticism following a feature story in an architectural and design magazine

A fashion influencer shared her interior design choices for her Brooklyn apartment with a highly esteemed magazine and faced criticism on social media following the story’s release.

Molly Blutstein calls herself an “accidental influencer,” hence her Instagram username. She moved to her Cobble Hill brownstone in July after relocating from Atlanta, Georgia. Since the change of address to New York City, she has been DIY-ing and transforming her new pad and sharing the progress on social media.

The international design authority magazine Architectural Digest recently featured Blutstein and her apartment in a story. Since the publication, people online have been roasting her design choices, calling her apartment “mediocre.”

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The Atlanta-born and raised influencer runs a Substack called “In The Details,” where she shares her outfits and interior design musings. She currently has a following of over 7,900 subscribers. Blutstein has a series in which she wears outfits inspired by interior design pictures.

She has been sharing fashion and interior design content on Instagram for the past six years, and currently has 208,000 followers.

“It’s like Southern Gothic details, and sort of Shaker, but a bit English-style too,” she described her interior design in the AD feature. She said, “It’s basically just Nickey Kehoe.”

“I’m really influenced by Southern design to some extent, or more traditional design,” she told AD.

Why is the internet upset about this Molly Blutstein feature?

The publication asked Blutstein, “What trend will never make its way into your place?”

She responded simply with, “Midcentury. Don’t show me a tapered leg.”

This short answer is at the forefront of many people’s conversations surrounding this feature. People who are familiar with her content or who have looked at the pictures featured in the story believe her home includes Midcentury elements.

In the comments of AD’s Instagram post about the feature, users commented, “No shade but…does she understand what ‘mid century’ means.”

Others agreed, saying, “Honest question; is this satire?? That’s like all mid century stuff…..”

Another wrote, “Love this celebration of mediocrity.”

People question whether this interior design was worthy of a magazine feature

Many users weren’t upset with Blutstein, despite the criticism sent in her direction. People were questioning how this feature ended up in AD, citing that the publication should highlight professional interior designers and not influencers.

A user on Reddit shared their thoughts: “There is so much real artistic talent out there that is ignored to uplift the absolute most mediocre bullshit ‘design’ from influencers who think being good at social media and buying clothes translates to other aspects of design.”

While many users recognize that everyone has their own taste in interior design, and anyone can share that online, they are upset about this feature, citing that not everyone should have their tastes shared on such a large publication known for featuring the top designs and architects.

“But when a well-known magazine starts celebrating people who have little understanding of the field and presents their choices as if they were bold design statements, it becomes a bit strange,” a user commented on Instagram.

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