June 19, 2024

Turning a house into a home is not an easy process. Some don’t have the time to tackle the major task of creating their dream living space; others may have the desire, but not the aesthetic eye to make their vision a reality.

That’s why Hamilton entrepreneur Sunghee Cui founded 91andM: Hamilton’s new boutique service for personalized, hands-on interior decoration & organizing.

Sunghee moved from British Columbia to Hamilton in 2016 with her husband – himself a Waterdown native – and quickly fell in love with the city, planting roots and eventually launching 91andM in 2023. She was driven by a longtime love of beautiful, organized spaces that has held strong, even through the busy realities of raising a family.

“Life got pretty hectic with two little ones running around, but I never let go of my ​passion for keeping our home organized and cozy,” says Sunghee.

“Seeing how much a clutter-free ​space transformed our family’s daily grind was eye-opening. Our home has become ​this ever-changing canvas, adapting to our evolving lifestyle and needs.”

With 91andM, Sunghee’s passion for building beautiful spaces is one of her strongest assets. She approaches her work with comprehensive depth of expertise, plus an adaptable aesthetic eye able to meet a variety of needs, whether a client is looking to declutter or to transform the look and feel of their space.

“Clients can choose between full-service guidance throughout the entire process or starting the project with assistance, then receiving guidance and instructions to complete it independently, accommodating various budgets and timelines,” Sunghee adds.

“Through my services, clients can reclaim valuable time and energy in their daily routines, allowing them to focus on what truly matters to them.”

As Sunghee points out, her work isn’t simply about aesthetics: there’s an increasing number of studies showing how much of a toll household clutter and disorganization can have on mental and physical health, but many don’t know where to start when it comes to transforming their spaces.

“My goal is to support people in simplifying their living environments and lifestyles, empowering them to create the ideal home and life they deserve.”

Learn more about 91andM and inquire about a consultation by visiting their website here. Follow them on Instagram here and Facebook here for updates.

Images courtesy of 91andM


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